Blog

5 Creative Flavors to Include in Your Next Recipe Post, Based on Food Trends

Both consumers and chefs get tired of cooking and eating the same meals over and over again. And yet, it’s not easy to constantly find new recipes and stay on top of the fast-paced and often short-lived culinary trends. Luckily, our team at Wilks Communications Group is dedicated to following emerging food trends to help inspire recipes that can mix up your culinary creations.  Below are a few trending flavor ideas based on recent reports by market research group Mintel. While it’s no … [Read more...]

We are Thrilled to be Recognized as a Top Digital Marketing Company on DesignRush

We are thrilled to be recognized as a top Digital Marketing Company on DesignRush. Thank you to all of our clients for over 25 years of amazing partnerships and to our team for delivering unparalleled work, each and every day. Click here to learn more about our services and client work. To meet our team, click here.   … [Read more...]

Six Natural Product Innovation Trends You Need to Be Aware of this Year

We recently attended a Chicagoland Food and Beverage Network (CBFN) event where consumer insights group SPINS presented Natural Product Trend Predictions for 2019. This year is shaping up to be huge for brands that are willing to innovatively incorporate new ingredients into their products – check out our take on a few of the key trends below. The Benefits of Bitters Consumers’ palates are evolving beyond simple flavors like sweet and salty as they start to appreciate bitter flavors in a … [Read more...]

5 Food-Related Trends and Why They Matter in 2019

Our team of food experts walked the floor at the recent Fancy Food Show where thousands of exhibitors were showcasing new and interesting food and flavor products. Here are some of the key trends we identified: Plant-Based, More than a Buzzword As Americans obsess about clean labels and sustainability in the food they eat, alternatives to traditional dairy and meat products have exploded in popularity among health-conscious shoppers. In the U.S. alone, sales of plant-based food products … [Read more...]

9 Ways to Amplify Media Coverage

Securing favorable media coverage of your company or product has traditionally been one of the hallmarks of success in our business. Earned media is never guaranteed, which is why when coverage does occur, there are a number of steps you should take to seize—and amplify—the moment. In our experience, few organizations recognize that the moment a story appears is when the real work begins. In our increasingly stratified news diet, there are plenty of people who missed the initial video clip, … [Read more...]

Going Beyond the Elevator Speech: 5 Steps to the Heart of Relatable Story-Telling

We’ve all heard about the “elevator speech,” shorthand for that pithy, memorable telling of your organization’s unique value proposition to a stranger during the brief time it takes to get from one floor to another. While honing that ability is worthwhile, there are many times you need to go beyond the elevator speech. In other words, under certain circumstances, it may be important to “take the stairs.” This will require more time and effort, sure, but executing a heartfelt, authentic story … [Read more...]