Six Natural Product Innovation Trends You Need to Be Aware of this Year

We recently attended a Chicagoland Food and Beverage Network (CBFN) event where consumer insights group SPINS presented Natural Product Trend Predictions for 2019. This year is shaping up to be huge for brands that are willing to innovatively incorporate new ingredients into their products – check out our take on a few of the key trends below. The Benefits of Bitters Consumers’ palates are evolving beyond simple flavors like sweet and salty as they start to appreciate bitter flavors in a … [Read more...]

5 Food-Related Trends and Why They Matter in 2019

Our team of food experts walked the floor at the recent Fancy Food Show where thousands of exhibitors were showcasing new and interesting food and flavor products. Here are some of the key trends we identified: Plant-Based, More than a Buzzword As Americans obsess about clean labels and sustainability in the food they eat, alternatives to traditional dairy and meat products have exploded in popularity among health-conscious shoppers. In the U.S. alone, sales of plant-based food products … [Read more...]

9 Ways to Amplify Media Coverage

Securing favorable media coverage of your company or product has traditionally been one of the hallmarks of success in our business. Earned media is never guaranteed, which is why when coverage does occur, there are a number of steps you should take to seize—and amplify—the moment. In our experience, few organizations recognize that the moment a story appears is when the real work begins. In our increasingly stratified news diet, there are plenty of people who missed the initial video clip, … [Read more...]

Going Beyond the Elevator Speech: 5 Steps to the Heart of Relatable Story-Telling

We’ve all heard about the “elevator speech,” shorthand for that pithy, memorable telling of your organization’s unique value proposition to a stranger during the brief time it takes to get from one floor to another. While honing that ability is worthwhile, there are many times you need to go beyond the elevator speech. In other words, under certain circumstances, it may be important to “take the stairs.” This will require more time and effort, sure, but executing a heartfelt, authentic story … [Read more...]

The Road to The New York Times Goes Through the Muncie Star

During Oprah Winfrey’s longstanding reign as media queen of daytime television, it became only a matter of time before virtually every new consumer-facing client expressed a desire to get their product on her show. And while Oprah’s show no longer airs, clients’ obsession with placement in the biggest media outlet endures. Some of the familiar favorites include The Wall Street Journal and Washington Post, Today Show, Ellen and Good Morning America. But sometimes bigger, in terms of … [Read more...]

Beware the Jabberwock: How too much of today’s business writing gets lost gyring and gimbling in the wabe

As a big fan of Lewis Carroll, aka Charles Dodgson, I’ve always been fascinated at the playfulness of his prose and poetry, filled with alliteration and onomatopoetic references that trip off the tongue while still managing to convey clear meaning in a whimsical way. Unfortunately, much of the business writing we see today is filled with mind-numbing, boring jargon seemingly designed to avoid conveying much of anything at all. It’s as if writers are following the advice of Humpty Dumpty when … [Read more...]