The Road to The New York Times Goes Through the Muncie Star

During Oprah Winfrey’s longstanding reign as media queen of daytime television, it became only a matter of time before virtually every new consumer-facing client expressed a desire to get their product on her show. And while Oprah’s show no longer airs, clients’ obsession with placement in the biggest media outlet endures. Some of the familiar favorites include The Wall Street Journal and Washington Post, Today Show, Ellen and Good Morning America. But sometimes bigger, in terms of … [Read more...]

Beware the Jabberwock: How too much of today’s business writing gets lost gyring and gimbling in the wabe

As a big fan of Lewis Carroll, aka Charles Dodgson, I’ve always been fascinated at the playfulness of his prose and poetry, filled with alliteration and onomatopoetic references that trip off the tongue while still managing to convey clear meaning in a whimsical way. Unfortunately, much of the business writing we see today is filled with mind-numbing, boring jargon seemingly designed to avoid conveying much of anything at all. It’s as if writers are following the advice of Humpty Dumpty when … [Read more...]

Don’t Miss Out on Leveraging Your Organization’s Trade Show Investment Through Media Engagement

Trade shows are an important way to showcase your organization’s products, connect with customers, monitor what the competition’s up to and stay abreast of emerging industry trends.  They’re also expensive, time consuming and all-encompassing distractions. Our team recently participated in the National Restaurant Association’s annual convention, NRA Show 2017, a four-day extravaganza that wrapped up May 23rd, followed immediately by the National Confectioners Association Sweets and Snacks … [Read more...]

How Social Media Has Become an Essential Tool for Investor Relations

Marketing and corporate communications departments at public companies have for years embraced social media to drive engagement across a broad range of constituencies.  However, investor relations, because of historic concerns about legal constraints related to disclosure, has been a relative latecomer to the party. After all, most analysts and institutional investors have also been slow to climb onto the social media bandwagon. Investors typically rank social media sources as very low in … [Read more...]

4 Questions Every Aspiring Author Must Answer

The statistics are staggeringly discouraging: if you think that writing a book will automatically place you on the path to riches and fame, think again. Having worked with a great variety of authors over more than two decades, we often seek to understand the underlying motivations of a would-be best-selling author before agreeing to an engagement. And, while authors can occasionally turn a tidy profit on their opus, for many, the definition of success does not always include turning a profit … [Read more...]

Behind a Big PR Win: How Relationship-Building Led World Vision to Rachael Ray

  A five-minute segment on The Rachael Ray Show featuring your organization’s mission and inviting viewers to get involved: sound like a PR fantasy? Wilks Communications Group helped make it a reality for Global NGO World Vision, last week in a segment featuring celebrity spokesperson Patricia Heaton and an alpaca named Twist. Securing this opportunity took personal attention, good timing, and a long-term commitment to cultivating positive relationships. Here’s how these ingredients came … [Read more...]