Increasing National Awareness
The Colleges of Law aimed to increase enrollment in their degree programs within California and grow national awareness for their Master's in Business, Law, and Technology academic programs.
The Challenge:
As a key institution within The Community Solution Education System, The Colleges of Law sought to raise local and national awareness of their mission to make quality legal education accessible to all. Additionally, they aspired to position themselves as thought leaders in addressing pressing legal issues.
Our Solution:
To achieve these objectives, Wilks Group crafted a strategic communications plan that focused on leveraging the expertise and insights of The Colleges of Law’s leadership. The approach targeted four distinct media categories: national media, legal trade publications, local and state media, and podcasts. This strategy prioritized building the institution’s profile through a series of expert commentaries, real-time legal insights, and educational announcements.
We produced tailored pitches and press materials to engage top-tier media outlets and legal trade journals, highlighting The Colleges of Law’s cutting-edge programs and faculty expertise. Concurrently, we sought opportunities for leadership visibility through podcast interviews and features that underscored the school’s commitment to accessibility in legal education.
The Impact:
Wilks Group’s outreach efforts resulted in over 508 million impressions and 14 key media placements specifically for The Colleges of Law. Prominent features appeared in national and regional outlets, such as PC Magazine and Yahoo! Tech, elevating the institution’s profile as a leader in legal education.
The expert features and local media stories not only increased awareness but also forged crucial community relationships, furthering the school’s mission to make legal education more accessible. These successful placements contributed to enhanced visibility, thereby supporting enrollment goals and reinforcing The Colleges of Law’s status as an influential voice on contemporary legal matters.
