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Understanding the Difference Between PR and Advertising

Many people wrongly perceive public relations to be synonymous with publicity. In reality, PR is a broad and complex communications discipline that builds mutually beneficial relationships between organizations and their constituencies, with part of that engagement driven by media coverage. When leveraged correctly, public relations can build awareness and engagement, and advance an organization’s business objectives. Similarly, advertising is designed to raise awareness of a product, person, … [Read more...]