Summer is in full swing—is your brand ready for holiday gift guide season? If not, it’s time to get strategic.

Every year, features in blockbuster gift guides like Oprah’s Favorite Things, The New York Times’ Wirecutter, or top national outlets drive brands into the spotlight and create explosive growth. But contrary to popular belief, earning those coveted placements isn’t just a stroke of luck—the secret is in the strategy.

Gift Guide Features: Less Luck, More Campaign

While you might hear stories of editors serendipitously stumbling onto a fantastic product, most major gift guide placements result from calculated, expertly executed marketing campaigns. At Wilks Group, we know this firsthand. Over the last 30 years, we’ve secured more than 2,500 media features for our clients—including coverage by Newsweek, Parents, Forbes, Elle, GQ, CBS, NBC, PopSugar, Oprah Daily, Wirecutter, and many more.

Now, we’re sharing what we’ve learned in our new eBook: Gift Guide Gold: A Practical Guide to Landing Your Product in a Major Gift Guide. Inside, you’ll find the proven playbook that can transform your approach—and your results.

Benefits of gift guide placements:

• Short-term sales growth
• Boosts in web traffic
• Amazon ranking jumps
• Third-party validation and media credibility
• Domino-effect coverage in multiple outlets
• Long-term brand recognition and momentum

The Gift Guide Gold Playbook—Now Within Reach

Our new eBook, Gift Guide Gold: A Practical Guide to Landing Your Product in a Major Gift Guide, breaks down everything we’ve mastered about campaign-driven placements. Here’s what you’ll unlock:

• What Editors Want: How to craft winning elevator pitches and select visuals that stand out.
• Gift Guide Fit: Assessing your product’s potential and targeting the right guides for your perfect audience.
• Campaign Planning: Mastering timing, budgeting, and PR strategies for flawless execution.
• Media Toolkit: Building your press kit essentials—releases, pitches, media lists, fact sheets, and assets.
• Working with the Media: Navigating different outlets and relationships for maximum impact.
• Proving ROI: Measuring success through alerts, sales tracking, and tangible lift.
• Amplification Strategies: Turning a single feature into a springboard for future coverage and higher sales.

Ready to see what a seasoned, systematic approach can do? This guide is everything you need to pursue—even win—your own spot on the big stage.

Prefer to Have Experts in Your Corner?

If you’re short on time or marketing firepower, Wilks Group can take the reins. Our seasoned PR professionals have decades of experience delivering real, measurable results—and we’re ready to help your brand seize its moment.

Let’s make this holiday season your breakthrough.
Contact us at hello@wilksgrp.com to get started—prime gift guide planning kicks off now!

Ready to change your brand’s trajectory? Download Gift Guide Gold: A Practical Guide to Landing Your Product in a Major Gift Guide or reach out today to Wilks Group. The right campaign starts here.