- Strategy Consultation
- Gift Catalog Introduction
- Influencer & Media Campaigns
Inspiring Charitable Giving on Behalf of World Vision
WCG celebrates a two-decade partnership with World Vision, a leading humanitarian organization that works with children, families and their communities worldwide. In 2014, WCG teamed up with World Vision USA in a creative campaign designed to kick-start donations and raise visibility for its annual holiday Gift Catalog. The campaign’s objective was to educate American families on the impact of global philanthropy in supporting the health and well-being of individuals and their communities throughout the developing world.
The campaign used storytelling to bring to life the unique contents of the Gift Catalog, from hand-crafted items such as jewelry, fair-trade coffee sets and hand-woven scarves to larger items such as farm animals, clean water supplies and emergency medicines with the power to transform and sustain an entire village.
WCG created high-profile activities tied to the International Day of the Girl Child and Giving Tuesday. A fashion advocacy campaign encouraged female media personalities to wear hand-crafted jewelry and resulted in features that appeared on MSNBC, InStyle and several hundred other outlets.
The 2014 campaign garnered more than 3,000 news stories in such venues as USA Today, PARADE Magazine, and The New York Times, plus high-profile mentions on more than 300 lifestyle blogs.
The 2014 Gift Catalog ended the calendar year with more than $28 million raised for humanitarian aid programs both in the U.S. and around the world, benefiting the lives of millions of men, women and children in need.
Creating a Social Movement to Take on World Hunger
A high-profile branding and fundraising campaign led by WCG on behalf of World Vision has grown to a global initiative called the 30 Hour Famine. The program inspires youth to participate in a period of fasting, in solidarity with people around the world who go hungry each day, and raises funds toward eradicating hunger.
WCG’s initial 30 Hour Famine campaign achieved more than 200 million media impressions nationwide in one month through local events and media coverage that drove a national media groundswell for the initiative. Strong local market attention led to national coverage on CNN, CBS This Morning and local Fox & Friends broadcasts, including more than 88 segments that aired in a single day.