- Video Series
- Top-Tier Media
- Content Marketing
Millionaire Corner’s “Future of Wealth” Video Series
Millionaire Corner was launched as an online portal for everyday investors, with user-friendly information about investing and access to a financial advisor ratings platform. WCG developed a broad-based campaign to drive consumer traffic to the site and to build strong relationships with top-tier financial media, fostering shared content.
The campaign centered on a video series called “The Future of Wealth,” featuring interviews with elite financial journalists about topics of interest to affluent investors. Videos were housed on Millionaire Corner’s website, and b-roll from the interviews was made available to participating reporters, enabling them to amplify their commentary using their own channels.
Noted financial reporters and experts featured in the series have been affiliated with Reuters, The Wall Street Journal, Forbes, CNN Money, and other high-profile outlets. Since the campaign, Millionaire Corner has more than quadrupled its monthly page views, and those numbers continue to grow. “The Future of Wealth” Series extends through 2015 and recently featured major influencer Ron Lieber (The New York Times’ Your Money columnist) with William Baldwin (past editor of Forbes and Investment Strategies columnist).