3 Ways to Keep Customers Brand Loyal During COVID-19

3 Ways to Keep Customers Brand Loyal During COVID-19

COVID-19 is transforming consumer behavior in ways that are distorting the grocery supply chain and shoppers’ in-store and online buying experience, including their engagement with brands. Hardly a week goes by without stories of empty grocery store shelves, plundered by desperate shoppers stocking up on cleaning and sanitation supplies and disposable paper goods.  It seems to be a pattern – this week it’s toilet paper, last week it was flour or yeast; eggs are in limited supply and now we face … [Read more...]

Independent Book Publishers Association (IBPA) Award

We are so proud to announce that our client Dr. Tyra Manning has won her second Independent Book Publishers Association (IBPA) Gold Award. This year, she won in the self-help category for her book, Your Turn: Ways to Celebrate Life Through Storytelling. Her first book, Where the Water Meets the Sand, won the IBPA Gold Award for Best Memoir in 2017. Helping Dr. Manning share both books with her avid, loyal readers has been incredibly rewarding, and we are so proud of her accomplishments. Watch … [Read more...]

Census Day 2020

Today is National Census Day which means citizens of Illinois have a once-in-a-decade opportunity to be counted. In a state that’s been losing many thousands of residents annually in recent years, it’s essential that those of us who continue to live here register, since census data is a major factor in determining where and how federal funds for a wide array of programs are distributed to states. In fact, Illinois stands to lose approximately $1400 per year for each person missed in the 2020 … [Read more...]

Tips and Tricks for Effective Video Conferencing

What does “business as usual” look like during a global pandemic? It looks like a lot of chat bubbles in Slack and Teams, Google Hangouts, and seeing your co-workers’ faces displayed in boxes a la The Brady Bunch during Zoom meetings. It is probably safe to say that none of us were prepared for how quickly and drastically COVID-19 would impact every aspect of our lives, including our professional lives. Businesses around the world are forced to make significant, instantaneous adjustments to … [Read more...]

9 Ways to Amplify Media Coverage

Securing favorable media coverage of your company or product has traditionally been one of the hallmarks of success in our business. Earned media is never guaranteed, which is why when coverage does occur, there are a number of steps you should take to seize—and amplify—the moment. In our experience, few organizations recognize that the moment a story appears is when the real work begins. In our increasingly stratified news diet, there are plenty of people who missed the initial video clip, … [Read more...]

Going Beyond the Elevator Speech: 5 Steps to the Heart of Relatable Story-Telling

We’ve all heard about the “elevator speech,” shorthand for that pithy, memorable telling of your organization’s unique value proposition to a stranger during the brief time it takes to get from one floor to another. While honing that ability is worthwhile, there are many times you need to go beyond the elevator speech. In other words, under certain circumstances, it may be important to “take the stairs.” This will require more time and effort, sure, but executing a heartfelt, authentic story … [Read more...]