WCG In The News

Behind a Big PR Win: How Relationship-Building Led World Vision to Rachael Ray

  A five-minute segment on The Rachael Ray Show featuring your organization’s mission and inviting viewers to get involved: sound like a PR fantasy? Wilks Communications Group helped make it a reality for Global NGO World Vision, last week in a segment featuring celebrity spokesperson Patricia Heaton and an alpaca named Twist. Securing this opportunity took personal attention, good timing, and a long-term commitment to cultivating positive relationships. Here’s how these ingredients came … [Read more...]

Why Active Management of Customer Engagement is Important

When it comes to converting consumers into customers, strategic communications is an essential tool. Whether you are part of a startup organization or a 100-year-old industry leader, the critical mandate for business success is to drive awareness and consideration for your products or services. The trick is to sustain an initiative that leads to engagement over time by moving your target from awareness, toward familiarity and finally purchase. Too many organizations simply pursue the one-off – a … [Read more...]