Tart it Up!
- Co-Promotion in the U.S.
- Blogger Outreach
- Cooking Demo and Media Events
Bridging the Atlantic with Chocolate and Tarts
As a long-time spokesperson for Nielsen-Massey Vanillas in the U.K., chef Eric Lanlard approached WCG to help promote his first cookbook, Tart it Up! (Octopus Books USA) in the United States. Through a co-branded initiative, WCG organized media and influencer events to cement Lanlard’s ties to Nielsen-Massey in the U.S. and replicated the program for Lanlard’s second cookbook, Chocolat. Total coverage for both books, within a few months of their release, exceeded 30 stories and mentions in hundreds of social media outlets.