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Tart it up!

Tart it Up!

  • Co-Promotion in the U.S.
  • Blogger Outreach
  • Cooking Demo and Media Events

Bridging the Atlantic with Chocolate and Tarts

As a long-time spokesperson for Nielsen-Massey Vanillas in the U.K., chef Eric Lanlard approached WCG to help promote his first cookbook, Tart it Up! (Octopus Books USA) in the United States.  Through a co-branded initiative, WCG organized media and influencer events to cement Lanlard’s ties to Nielsen-Massey in the U.S. and replicated the program for Lanlard’s second cookbook, Chocolat. Total coverage for both books, within a few months of their release, exceeded 30 stories and mentions in hundreds of social media outlets.

Similar Case Studies:

HeadTrashMascupathyComplete Idiot’s GuideWalk Me Down the AisleDessert for TwoWhere the Water Meets the Sand
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