- Top-Tier Media Outreach
- Deskside Visits
- News Writing
Creating the “Voice of the Investor” in the Financial Services Sector
For 25 years, Spectrem Group has been a leading market research and consulting firm specializing in the financial services and investment markets. Since 2011, WCG has provided Spectrem with strategic counsel, messaging and media relations services to expand its industry presence and position.
Through its partnership with WCG, Spectrem has achieved a significant increase in the amount and quality of financial media coverage, both of the company and its thought leadership. Spectrem Group is named in more than 4,000 media stories each year, with projected media impressions exceeding 10 million per month. Spectrem’s principals have been widely quoted in top-tier financial media, including The Wall Street Journal, The Financial Times, CNN Money, CNBC, Fox Business News, Reuters, Dow Jones, Bloomberg News and Worth.
As a result of increasing media engagement with Spectrem, national media now regularly reach out to WCG for new story ideas on investing. Spectrem Group is well positioned to live up to its promise of serving as the “Voice of the Investor.”