- Manuscript Review and Editing
- Concept Strategy
- National Platform Development
Defining an Age-Old Issue Facing Certain American Males
Co-authors Charlie Donaldson and Randy Flood approached WCG seeking to develop the concept for a book exploring the reckless and even dangerous behavior engaged in by some American men. The team jumped into action. WCG worked closely with the authors to shape and organize the book and to promote it through media outreach. The result, Mascupathy: Understanding and Healing the Malaise of American Manhood, piqued the interest of national media and produced strong coverage, including placements in the Deseret News, the Philadelphia Inquirer and The Christian Science Monitor. The success of this project led to a second book.