Living Water International
- Annual Report
- 25th Anniversary Gala
- Alex & Ani Media Outreach
Telling the Story of Living Water International
Each year, Living Water International produces its Annual Review—a strategic storytelling document referenced in virtually every conversation between board members, major donors and other key stakeholders.
WCG led the writing of this high-profile report, which had to be delivered within a tight timeframe. The project’s challenge was to communicate LWI’s successful track record in meeting extensive performance metrics, beyond simply the number of “new clean water wells drilled,” while preserving the organization’s compassionate tone for delivering sustainable, life-improving change.
Living Water’s CEO deemed the 2014 Annual Review the best yet. He called out its authentic voice, which reflected the focus of the organization and captured the distinct perspectives of field workers, clean water recipients, the CEO, LWI advocates and others. The Annual Review has been instrumental in helping the organization achieve its highest level of fundraising in 25 years.