A Century of Flavor
- 500+ Blogger Reviews
- Media Outreach
- Events and Giveaways
Celebrating a Century of Flavor
Created to commemorate Nielsen-Massey Vanillas’ 100th anniversary, the cookbook A Century of Flavor became a valuable tool for WCG to generate attention for the brand. Over the course of nearly two years, WCG’s related outreach generated hundreds of media stories featuring the book. The team also launched an ongoing influencer campaign that engaged more than 1,000 food bloggers around the country.