How Social Media Has Become an Essential Tool for Investor Relations

How Social Media Has Become an Essential Tool for Investor Relations

Marketing and corporate communications departments at public companies have for years embraced social media to drive engagement across a broad range of constituencies.  However, investor relations, because of historic concerns about legal constraints related to disclosure, has been a relative latecomer to the party. After all, most analysts and institutional investors have also been slow to climb onto the social media bandwagon. Investors typically rank social media sources as very low in … [Read more...]

4 Questions Every Aspiring Author Must Answer

The statistics are staggeringly discouraging: if you think that writing a book will automatically place you on the path to riches and fame, think again. Having worked with a great variety of authors over more than two decades, we often seek to understand the underlying motivations of a would-be best-selling author before agreeing to an engagement. And, while authors can occasionally turn a tidy profit on their opus, for many, the definition of success does not always include turning a profit … [Read more...]