Blog

The Olympics and Crisis Communications

Few global sporting events have the capacity to capture people’s attention like the Olympic Games. This year in Rio has been no different, with the International Olympic Committee predicting that 3.6 billion people around the world will watch some part of the XXXI Olympiad. That is a truly remarkable figure when you consider that it means that one out of every two humans on the planet will tune in at some point. And because of this, the stakes are never higher when it comes to preparing for any … [Read more...]

Promoting Your Brand at a Farmer’s Market

Along with the explosion in popularity of artisanal foods has come a surge in popularity of local farmer’s markets. From 2008 to 2014, the number of farmer’s markets in the U.S. increased by 180 percent, presenting massive opportunities for small business owners to get their products in front of new audiences. The farmer’s market industry is now big business, with more than $1.3 billion spent at farmers markets each year. As we move into the peak selling season, here are three tips to ensure … [Read more...]

How to Use Social Media to Build Your Small Business

The Bureau of Labor Statistics reports that only about half of all new businesses survive past their first five years. In many cases, the single greatest obstacle to success is not the quality of their product or service, but their ability to break through the clutter to reach target customers. This is particularly true in the crowded consumer products space where choices abound. While every entrepreneur believes their product is unique and offers something consumers can’t get elsewhere, … [Read more...]

Understanding the Difference Between PR and Advertising

Many people wrongly perceive public relations to be synonymous with publicity. In reality, PR is a broad and complex communications discipline that builds mutually beneficial relationships between organizations and their constituencies, with part of that engagement driven by media coverage. When leveraged correctly, public relations can build awareness and engagement, and advance an organization’s business objectives. Similarly, advertising is designed to raise awareness of a product, person, … [Read more...]