Blog

9 Ways to Amplify Media Coverage

Securing favorable media coverage of your company or product has traditionally been one of the hallmarks of success in our business. Earned media is never guaranteed, which is why when coverage does occur, there are a number of steps you should take to seize—and amplify—the moment. In our experience, few organizations recognize that the moment a story appears is when the real work begins. In our increasingly stratified news diet, there are plenty of people who missed the initial video clip, … [Read more...]

Going Beyond the Elevator Speech: 5 Steps to the Heart of Relatable Story-Telling

We’ve all heard about the “elevator speech,” shorthand for that pithy, memorable telling of your organization’s unique value proposition to a stranger during the brief time it takes to get from one floor to another. While honing that ability is worthwhile, there are many times you need to go beyond the elevator speech. In other words, under certain circumstances, it may be important to “take the stairs.” This will require more time and effort, sure, but executing a heartfelt, authentic story … [Read more...]

The Road to The New York Times Goes Through the Muncie Star

During Oprah Winfrey’s longstanding reign as media queen of daytime television, it became only a matter of time before virtually every new consumer-facing client expressed a desire to get their product on her show. And while Oprah’s show no longer airs, clients’ obsession with placement in the biggest media outlet endures. Some of the familiar favorites include The Wall Street Journal and Washington Post, Today Show, Ellen and Good Morning America. But sometimes bigger, in terms of … [Read more...]

Beware the Jabberwock: How too much of today’s business writing gets lost gyring and gimbling in the wabe

As a big fan of Lewis Carroll, aka Charles Dodgson, I’ve always been fascinated at the playfulness of his prose and poetry, filled with alliteration and onomatopoetic references that trip off the tongue while still managing to convey clear meaning in a whimsical way. Unfortunately, much of the business writing we see today is filled with mind-numbing, boring jargon seemingly designed to avoid conveying much of anything at all. It’s as if writers are following the advice of Humpty Dumpty when … [Read more...]

Don’t Miss Out on Leveraging Your Organization’s Trade Show Investment Through Media Engagement

Trade shows are an important way to showcase your organization’s products, connect with customers, monitor what the competition’s up to and stay abreast of emerging industry trends.  They’re also expensive, time consuming and all-encompassing distractions. Our team recently participated in the National Restaurant Association’s annual convention, NRA Show 2017, a four-day extravaganza that wrapped up May 23rd, followed immediately by the National Confectioners Association Sweets and Snacks … [Read more...]

How Social Media Has Become an Essential Tool for Investor Relations

Marketing and corporate communications departments at public companies have for years embraced social media to drive engagement across a broad range of constituencies.  However, investor relations, because of historic concerns about legal constraints related to disclosure, has been a relative latecomer to the party. After all, most analysts and institutional investors have also been slow to climb onto the social media bandwagon. Investors typically rank social media sources as very low in … [Read more...]