Behind a Big PR Win: How Relationship-Building Led World Vision to Rachael Ray

Behind a Big PR Win: How Relationship-Building Led World Vision to Rachael Ray

  A five-minute segment on The Rachael Ray Show featuring your organization’s mission and inviting viewers to get involved: sound like a PR fantasy? Wilks Communications Group helped make it a reality for Global NGO World Vision, last week in a segment featuring celebrity spokesperson Patricia Heaton and an alpaca named Twist. Securing this opportunity took personal attention, good timing, and a long-term commitment to cultivating positive relationships. Here’s how these ingredients came … [Read more...]