Going Beyond the Elevator Speech: 5 Steps to the Heart of Relatable Story-Telling

Going Beyond the Elevator Speech: 5 Steps to the Heart of Relatable Story-Telling

We’ve all heard about the “elevator speech,” shorthand for that pithy, memorable telling of your organization’s unique value proposition to a stranger during the brief time it takes to get from one floor to another. While honing that ability is worthwhile, there are many times you need to go beyond the elevator speech. In other words, under certain circumstances, it may be important to “take the stairs.” This will require more time and effort, sure, but executing a heartfelt, authentic story … [Read more...]